Training: Marketing and Sales

On October 17, 2025, the Head of the International Relations Service at Batumi Navigation University, George Gabedava, participated in a training titled “How to Increase Sales through Effective Use of Marketing Tools,” organized in cooperation between BDO Academy and Enterprise Georgia.

During the training, participants discussed key topics such as brand platform development, the marketing mix (4P), market segmentation, target audience analysis, and building competitive advantage. Participants also developed their own marketing strategies and received professional feedback.

The training was conducted by Nino Mishveladze, and its main goal was to strengthen marketing competencies in the fields of business and education, fostering the development of organizations and the adoption of modern approaches.