Presentation of BNU Assistant Professor's Monograph
22 July 2026
On July 22, 2026, Batumi Navigation University hosted the presentation of the monograph "Challenges of Social Media Marketing in Georgian Business" by BNU Assistant Professor, Tamila Kartsivadze.
The monograph explores the key trends of Georgia's digital market, the major challenges facing social media marketing and strategic recommendations designed to support the growth and competitiveness of local businesses.
The presentation was led by the author, who introduced the purpose of the monograph, highlighted its key findings and practical recommendations and discussed the role of social media in modern business development and enhancing competitiveness.