Title: Social Media Marketing Challenges in Georgian Business

Author: Tamila Kartsivadze, Assistant Professor of Batumi Navigation University

This monograph examines and analyzes the challenges of social media marketing in Georgian businesses. The findings and recommendations presented in the study will provide valuable guidance to specialists working in this field. Parts of the research materials may also be incorporated into academic courses in relevant disciplines. Furthermore, the monograph’s key findings will support master's students in the preparation of their master's theses and doctoral candidates in the development of their doctoral dissertations. It is also intended for a wider audience interested in the issues and topics addressed in the monograph.