Customer-Centric Logistics Models in Modern Business

Authors: Ketevan Goletiani, Professor, Dean of the Faculty of Business and Logistics at Batumi Navigation University; Badri Gechbaia, Professor, Shota Rustaveli Batumi State University

In the modern business environment, a customer-oriented approach to logistics management is gaining critical importance. This monograph systematically discusses and analyzes logistics models that ensure maximum satisfaction of customer needs.

As part of the research, a large-scale bibliographic study was conducted, which includes Georgian and foreign scientific literature, as well as a quantitative study based on the practical experience of Georgian business organizations. Modern trends in supply chain management, methods for optimizing customer service, and the role of digital transformation in logistics processes were investigated.

The monograph is intended for:logistics and supply chain management specialists, business administration students and masters, operational managers of companies, as well as all interested parties who intend to implement modern logistics systems and develop customer-oriented services.